




Newark
About Festivals United Newark
Festivals United Newark is a coalition of Newark’s most beloved cultural events—Afro Beat Fest, Halsey Festival, Lincoln Park Music Festival, Newark Arts Festival, Newark LGBTQ Pride, and Newark Winter Village—formed in partnership with the Newark City Parks Foundation. Together, we celebrate the richness, resilience, and creative spirit of our city.
Born from the belief that unity amplifies impact, Festivals United Newark brings together these signature events under one collaborative umbrella. By sharing resources, strategy, and vision, we’re able to create a more vibrant, inclusive, and connected Newark—year-round.
At our core, we believe in the power of intentional collaboration. When festivals come together, so do people—across cultures, identities, and generations. That’s the heart of Festivals United: one city, many stories, shared joy.
FUN is more than just a name – it’s a movement.
Meet The Team that makes up Festivals United Newark
Ashley Mays
Newark Alliance (Halsey Fest)
Chief Marketing Officer, Newark Alliance
President, Newark Happening
Marcy S. DePina
Newark City Parks
Executive Director
Kim J. Ford
BRND Marketing Group LLC (for Lincoln Park Music Festival)
Founder | President & CEO
BRND Marketing Group LLC
Official Lead Agency for LPCCD
Festival Director
Lincoln Park Music Festival
The Marketing and PR team
- Cheryl McCants – Impact Consulting Enterprises – Media & Press Inquiries – cmccants@eimpactconsulting.com
- Tex Jones – Broad & Essex – Marketing – Tex@broadandessex.com
- Jennifer Marie Edwards – JENN The Creative Agency – Marketing – Jenn@jenn.agency
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